Great peek into the fashion world, how a designer range goes from concept to catwalk to store; the big names, the gossip, the fashion influencers. The wrong person seen wearing your label can be fashion suicide; the hundreds of thousands of dollars worth of freebies given to the top influencers like Gwyneth Paltrow, Kate Moss, Madonna etc. "Cabbage" - the excess stock the contract factories sell via the backdoor which end up in the local market - some lucky person gets to buy an original designer label at a fraction of the price. The independent designer's dream of being bought up by a large name group like LVMH. The dramas of who gets to sit where at fashion shows, the who's who of the reviewers. All fascinating stuff.
Friday, May 18, 2007
Fashion Babylon - Imogen Edwards-Jones, Anonymous
Great peek into the fashion world, how a designer range goes from concept to catwalk to store; the big names, the gossip, the fashion influencers. The wrong person seen wearing your label can be fashion suicide; the hundreds of thousands of dollars worth of freebies given to the top influencers like Gwyneth Paltrow, Kate Moss, Madonna etc. "Cabbage" - the excess stock the contract factories sell via the backdoor which end up in the local market - some lucky person gets to buy an original designer label at a fraction of the price. The independent designer's dream of being bought up by a large name group like LVMH. The dramas of who gets to sit where at fashion shows, the who's who of the reviewers. All fascinating stuff.
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